© Phil Ward 2021
Client Name
Baynham Meikle
Project Type
Brand Overhaul
Baynham Meikle is a firm of consulting structural and civil engineers that have been establish for over 50 years.
They required a complete brand overhaul to modernise their appearance and show them as friendly and engaging leaders in their field.
A fresh and modern website was designed to a create bigger enquiry pipeline through structured navigation and calls to action.
To modernise the brand, the negative space from the letters B and M were used to develop a strong mark.
The shapes also resemble protractors and drawing triangles that are commonly found within drawing sets and used to make plans.
A complete set of corporate headshots for the 6 main partners and senior leaders was completed, along with engaging photography for the rest of their website and literature.
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